What is Urchin all about?

When selecting a product the most important feature for us is its usefullness. If our buyer says 'what a great idea' then we know we are on to a winner, being a mum of three she understands what parents need. We want to make your life easier and its those fab and innovative products that are the best.

Family life is fun and colourful and we want our range to mirror this. We offer a great selection of stylish, beautiful and iconic products. Our massive range of exclusive products ensures that Urchin offer something different.

We believe that we should play fair. We currently work with four fair trade suppliers and are actively growing our fair trade range. All our own manufactured exclusive lines have come from factories that adhere to an ethical policy ensuring clean and safe working conditions and no underage workers. We work with small British and European suppliers as well as the large and well trusted brands. Let us showcase our best baby bits.... there is quite a lot!