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Keyword rules for advertising Urchin
Many affiliates generate extra commission by using Pay-per-click (PPC) advertising programmes such as Goodle Adwords or Overture. These can help drive traffic to your website, which in turn will increase the number of visitors to the Urchin website - boosting sales and earning you valuable extra income. The purpose of the following guidelines is to ensure that there is no overlap or conflict between your PPC campaign and that of Urchin or any third party PPC agency engaged by Urchin.

We encourage you to do the following

• Bid on generic keywords like "toys", "children's furniture", "kids' party"
• Use Urchin in the title or in the body of any PPC adverts. For example, "shop at Urchin"

We require that you DO NOT do the following

• Link directly to the Urchin website, or use an URL redirect to take the customer directly to the Urchin website from a PPC advert
• Bid on the keyword "Urchin" or any misspelling of 'Urchin' including but not limited to Urchins, Urtjen, Urghchin
• Bid on any keyword phrase containing the keyword "Urchin" or any misspelling of 'Urchin' including but not limited to Urchins, Urtjen, Urghchin, www.urchin.co.uk, urchin.com, urchins.co.uk, ww.urchin.co.uk
• Buy, own or bid on any domain names with the word "Urchin" or any misspelling of 'Urchin' in the URL. For example, www.urchin.co.uk, urchin.com, urchins.co.uk
• Upload our products to Froogle™ as we have our own feeds already in place
• Conduct any form of typosquatting

We take these guidelines very seriously and reserve the right to deny commission for the month that an affiliate has been keyword bidding or typosquatting. Urchin will also consider banning affiliates who ignore these guidelines. If you would like further clarification on any of the points mentioned above please email us.

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