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Urchin is approved by Safebuy - an independent assurance scheme endorsed by TrustUK, the industry self-regulatory body set up by Which? and the Alliance for Electronic Business, supported by the UK Government.

The Scheme, amongst other things, requires web retailers to:

- Adhere to the terms of the Sale of Goods Act, the EU Distance Selling
- Regulations and the EU Directive on Privacy and Electronic Communications;
- Conform to the Data Protection Act 1998;
- Provide security for the processing of credit card transactions;
- Include physical location and contact details for themselves on their website;
- Display the total price consumers must pay for goods including delivery costs and provide a clear explanation of the delivery procedures;
- Advise the consumer if 'cookies' are required for the processing of data;
- Not use 'spam' for marketing purposes;
- Avoid exploitation of children.

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